BRANDING | CORPORATE IDENTITY | LOGO
TASK: Sucrébon is a new French patisserie renowned for its delectable desserts and pastries. It exudes a cozy ambiance, welcoming everyone with open arms and indulging them in delightful treats. The logo should embody the essence of lightness and airiness, mirroring the offerings of the patisserie, while also exuding an aura of exclusivity through a hand-drawn design. The color palette should be warm, inspired by baking themes.
SOLUTION: The logo design features a delectable hand-drawn muffin intertwined with a cloud, symbolizing lightness and modernity. The name "Sucrébon" is elegantly crafted in a font that complements the airy aesthetics of the muffin. Warm hues from brown and beige palettes are meticulously selected to reflect the comforting warmth associated with baking.
